5 reasons why ESG could hurt the construction industry

Shelter is one of the basic human needs required for survival. However, as our population continues to grow, so does demand for shelter, the construction of buildings and their damaging effects on our planet.

While the construction industry represents 13% of global GDP, it is responsible for 40% of global energy consumption and 33% of greenhouse gas emissions.

Introduction

As the global population grows, the demand for shelter and building construction increases, impacting the environment significantly. The construction industry, responsible for 40% of global energy consumption and 33% of greenhouse gas emissions, has come under scrutiny for its environmental and social impact. ESG (Environmental, Social, and Corporate Governance) has emerged as a rating system that measures companies’ sustainability and ethical practices. However, while ESG principles can promote positive change in the construction industry, there are concerns about its potential negative effects. In this article, we will explore five reasons why ESG could pose challenges for the construction sector and possible solutions to address them.

An ESG score is a measure of how well a company addresses environmental, social, and governance risks in its operations.

E stands for Environmental Issue

This includes sustainable materials, energy efficiency and carbon footprint reduction. Buildings can use eco-friendly, renewable and sustainable materials like hemp, bamboo, and recycled steel. Improving energy efficiency with heat pumps, sufficient insulation and weather sealing can reduce greenhouse gas emissions and lower energy costs. To reduce the carbon footprint of buildings, we can use renewable energy like solar power. We can also repurpose old buildings instead of building new ones, build passive houses and use low-carbon materials like mass timber instead of concrete and steel.

S stands for Social Issues

This includes health and safety, community engagement and labor rights. The construction sector accounts for 20% of all worker fatalities in the U.S. We can reduce this number through safety protocols, training and PPE. Companies should also protect labor rights, especially those of migrant workers, who make up 25% of the construction workforce. They must be compensated fairly and provided housing, healthcare, and other benefits.

G stands for Governance Issues

This includes diversity, executive compensation and transparency. It is no secret that the construction industry is male dominated. A diverse board can offer different perspectives to the decision-making process, which can lead to better outcomes and innovation. Ethics and transparency can also help reduce costs and inefficiencies and improve accountability.

So now we have a fairly good understanding of how ESG principles can be adopted by the construction industry. We may not agree with every single principle, but most of us agree with the concept of corporate responsibility. Pursuing profits is very important, but not at the cost of destroying our planet for future generations. ESG ratings could help small businesses grow and encourage investors to support them. At the same time, there are 5 reasons why I am concerned about making ESG scores mandatory.

1. Reduced productivity 

The construction industry has historically shown lower productivity growth compared to other sectors. ESG regulations could divert funds from automation and innovation to meet sustainability goals, potentially hindering productivity improvements. Balancing ESG objectives with technological advancements is crucial to ensure progress in both sustainability and efficiency.

2. Cost to consumers

Construction operates on thin margins, leaving little room for investment in sustainability research and development. Implementing ESG goals may lead to increased costs in the short term. To avoid passing these costs to consumers, the industry needs to find a balance between sustainability ambitions and affordability.

3. Greenwashing

ESG scores could be misused for greenwashing, where companies exaggerate or misrepresent their sustainability efforts to gain favorable ratings. To combat this, ESG agencies should employ stricter verification processes and penalize deceptive practices. Independent assessments and third-party audits could help validate companies’ claims.

4. Subjectivity

Currently, ESG ratings vary between agencies due to different methodologies, metrics, and definitions of ESG. The lack of a unified standard can lead to confusion among investors. Establishing consistent and transparent criteria for ESG ratings is crucial for building investor confidence and ensuring sustainable and ethical investments.

5. E being held back by S and G

Environmental issues are vital for the construction industry’s sustainability, but overly broad social and governance criteria may overshadow critical environmental goals. Striking a balance between social equity and environmental concerns will be crucial to ensure ESG’s success in the construction sector.

Conclusion

ESG represents a critical step towards fostering sustainability and ethical practices in the construction industry. While it holds promise for positive change, challenges must be addressed to avoid potential pitfalls. Clear standards, transparency in ESG rating systems, and a focus on balancing social, governance, and environmental aspects can ensure ESG’s successful integration into the construction sector. By collaborating with investors, industry leaders, and ESG agencies, the construction industry can leverage ESG principles to create a greener, more responsible, and economically sustainable future.

Belinda Carr

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